PI Case Management and Marketing

Some of the benefits of a web based case management system for Private Investigators are often overlooked. When you think of case management software do you think of marketing, maintaining a professional image, staying up to date on industry trends, and ensuring your business has the technological capabilities of your competitors? If you don’t, you should.

All of these aspects are extremely important. Investigators that do not take the time to learn about and embrace new technology can find themselves in a difficult position. The technology advancements of the last 15 years has hit some PI’s very hard. Some have been forced to close their businesses after having very successful runs in the 90’s and early 2000’s. The question is why? Some would say the failure to adapt to new lines of business, failure to learn about and offer new services and embrace the latest technology was the final straw for some PI businesses. Due to the competitive market that all PI’s are in, investigators must separate themselves from competitors and stand out from the hundreds of other PI’s out there.

What do the big nationwide firms such as G4S, ICS Merrill, and Global Options have in common? They have in-house teams of programmers and software developers working on a daily basis to improve their technology, specifically case handling, vendor management and enhancing client experiences.

During a recent webinar, Jimmie Mesis with PI Magazine asked us about a PI that gets 1 case a month. Should they have a case management system? My answer was a resounding YES! If that one case is all the investigator has, that is, and should be their most important case. That case could lead to 10 cases. How is that PI going to keep track of case notes, client instructions, documents, and a laundry list of other crucial tasks. They could manage the case using outdated methods and spend 10 hours let’s say, or they could manage the case with a case management system and spend 5 hours. The PI could then use the 5 hours they saved and call prospective clients or market their services to others.

The affect technology capabilities have on marketing is easy to demonstrate. Let’s say PI-A and PI-B are trying to get work from ABC Company. PI-A meets with them in the morning. They tell ABC about their investigative services, great turnaround times, show them a sample report, and finish the pitch by showing them their case management system. PI-A shows the client the time saving benefits, how their instructions are placed into the case notes, and how the data and information they are trusting the PI with is handled.

Later that afternoon, PI-B comes in for their scheduled meeting. They tell ABC Company about their services, great turn around times, show them a sample report and tell the client all of the reasons they should use PI-B for their investigative needs. The client asks PI-B about how they handle and manage cases. The supervisor at ABC asks: Do you have a case management system that can ensure my instructions will be visible to the investigator working the case? Some of the data I will send you guys is confidential, what security measures are in place? Can I go online and assign you a case? PI-B has to answer NO to those questions because they do not have a case management system. At that point, the meeting is over. There is not a chance PI-B will get business from ABC Company.

The simple fact is PI-A has more to offer the client. PI-A is more advanced and up to date with the latest technology. The client will recognize and appreciate that.
When thinking about implementing a case management system, look at the big picture. Not only will the system help you manage your cases, it could also help you get more business and increase your client base.

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